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Finding Your Yellow Tux- the Uncommon Path of Jesse Cole

Episode 72:

Logistics are important, but logistics can kill dreams. Focus on the dream and figure out the logistics as you go. One thing we have learned over the years, there is no one road map to leading an Uncommon Life. But if you stay on the sidelines, dreams will never come true.

In this episode, we’re talking with someone who has figured this out and is living his dreams with a “do and learn” approach that he wants to share. We’re talking with Jesse Cole, who is the founder of Fans First Entertainment and owner of the Savannah Bananas. He’s here to talk with us about the huge impact a fans-first approach can have.

Here’s a taste of his story. The previous occupants of the Savanah baseball stadium where the Bananas play were lucky to have a few hundred fans in attendance. Jesse and his wife have built a brand that packs the stadium with a waiting list in the thousands.

His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN, and Entrepreneur Magazine. Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018 with a World Book Tour…at Epcot.

Cole has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees.

Cole is the host of the Business Done Differently Podcast and has interviewed over 100 of some of the world’s leading entrepreneurs, authors, and speakers.

What You Will Learn in This Episode:

  • Why a focus on attention beats a focus on marketing
  • How to take a “do and learn” approach to business and life
  • Learning the length of your risk-tolerance “runway”
  • Building on capacity as a state of mind
  • Focusing on what, not how
  • How to build a fan-first business model
“Starting out, we knew we just had to get the eyes and the ears of this community. If we got the eyes and the ears, we would get their hearts.” – Jesse Cole Click To Tweet “Building something from scratch, we knew that it wasn't about marketing. We were marketing like everyone else on newspaper, radio, social media, and we were failing. We had to create attention.” – Jesse Cole Click To Tweet “We knew if we went all-in on attention, then we'd get fans to experience our product. If they experienced our product, they would do all the marketing for us.” – Jesse Cole Click To Tweet “You can’t wait until all the bugs are worked out ahead of time. Do, and then learn. Start experimenting, start testing, start trying things, and learn. Jump in the deep end. You’ll figure it out.” – Jesse Cole Click To Tweet “We invest in experience and then fans go and tell everyone about that experience. And that continues this unbelievable cycle of creating great buzz for the brand.” – Jesse Cole Click To Tweet “In terms of a normal baseball season, we reached capacity in Savannah, but capacity is a state of mind. We barely touched capacity. Our capacity is all over the world, where stadiums are open with nothing happening.” – Jesse Cole Click To Tweet “Focus on the ‘what,’ not the ‘how.’ Logistics are certainly important, but logistics can kill dreams. Focus on the dream first, not the logistics.” – Jesse Cole Click To Tweet “COVID has taught me that putting fans first has a huge impact on people’s emotional well-being. I realized that we have a moral obligation to share what we do and to do more of it and affect and impact more people.” – Jesse Cole Click To Tweet