Customer service today is paramount and creating value in new ways is the last frontier in differentiation between most businesses. The book, Hug Your Customers is the answer you’ve been looking for when it comes to differentiation. It’s the whole point of this book – that as competition and digitization increase, connection with your customers diminishes and that has to change.
The book is written with such a thoughtful tone and such an inspiring message, that it’s hard to put down. It really brings to life your imagination as an entrepreneur and business owner. You want to wrap a huge warm bow around your customers once you’ve finished reading this.
This is why we get into business, to create something that never existed, to provide a product or service in a way that you haven’t experienced personally, and to put your creative stamp on something and shout it from the rooftops.
Over time though, it gets harder and harder to maintain this culture of warmth. Hug Your Customers walks you through what is required internally to change your culture, personnel, and systems to ensure that this warmth not only happens but that it grows.
It teaches you how to empower employees and customers alike to have an open dialogue when it’s needed, to surprise people and to exceed the status quo of a service or customer relationship experience. This book is an easy read that leaves you wanting to take a day off just to brainstorm the different ways you can sustainably “Hug Your Customer” over and over.
One of the things we have tried to do, and we would be the first to admit we haven’t been perfect, is to write handwritten thank-you notes after we meet with someone, using our “stamps” to create that personal touch. To say thank you for sitting down with us, sharing personal things about your life and taking the time to hear what we have to say to see if we would be a good fit and bring value to your life.
We all have a story to tell, value to bring, and relational desires of community and hope. This book ties a big bow around that ideal and tells you to go for it, to do it up and don’t look back. More importantly, to invest in, train, and systematize this culture in the best way you can.
If you need a pick me up and a new way to pour life into your business or are just getting started and need some ideas on ways to differentiate or bring value, this book will deliver.
Give your business a hug and read this book today.