Articles
Death of a Salesman
In the famous Arthur Miller play, “Death of a Salesman,” we follow Willy Lowman, who has definitely seen better days in his profession. The message of the play is clear – you can focus on the wrong things and in the end, have little or nothing to show for it. With family relationships in tatters,…
Read MoreNetwork Marketing vs Franchising
Network marketing and franchising are two-income paths that have some similarities and some differences. They can both be a path to building wealth, but one has fewer financial obstacles to overcome. Let’s take a closer look and see why network marketing might be a better path for you. Similarities: You are buying a proven process…
Read MoreWhat is Network Marketing?
We are huge fans of network marketing, which surprises a lot of people. In the future, we’re going to go into detail about why we are such fans, but before that, we wanted to introduce the concept, explore the history, give you a baseline understanding of what network marketing is, and how it might be…
Read MoreWhy Protecting Intellectual Property Should be Your Default
We’ve been exploring various aspects of intellectual property, what it includes and how to make the most of your smart ideas. From the name of your company to the inventions you may be creating, to the content you develop, intellectual property is something you need to pay attention to. In the midst of running a…
Read MoreWhat is Licensing?
Previously, we’ve covered patents, trademarks, copyright and now we’re on to the fun part: how to make money and gain influence from your intellectual property through licensing. At its core, licensing is a business arrangement in which one company gives another company permission to manufacture, market, make, or sell the intellectual property contained and protected…
Read MoreWhat is a Copyright?
Welcome to part three in our series on what business owners need to understand about intellectual property law, and how to use it to their advantage. Why should you bother concerning yourself with copyright law? Bottom line – you don’t want people stealing your stuff. For the same reason you lock up your office at…
Read MoreWhat is a Trademark and When you Might Need One?
How are you managing intellectual property in your business? It’s a big question – one we thought worth exploring in a series of articles. The last time we talked it was all about patents, probably the most complicated and elaborate protection of intellectual property. Trademarks, by comparison, are much simpler and inexpensive. That’s not to…
Read MoreWhat is a Patent and Why Would You Need One?
The world is full of big ideas. And when those ideas—from the steam engine to intermittent wipers, to computer graphics interfaces—are disputed, a patent is your first line of defense. If you have a unique solution to a common (or even uncommon) problem, you should consider filing a patent. A patent isn’t right for every…
Read MoreSubscription Payments: Monthly, Quarterly or Annually?
So many businesses could benefit from a subscription model as a way to provide their products and services. It’s a great way to build recurring revenue into your business but how often should you ask for payments? We’ve been exploring subscription models lately. We are highlighting subscriptions right now because they just make a lot…
Read MoreTo Tier or Not To Tier
Over the past several weeks, we’ve been exploring the power of subscription models. Layering tiers onto a subscription approach can be very beneficial to your business, giving you access to customers you might not otherwise have access to. Often a business will offer several levels or tiers of a product or service. One example I…
Read MoreWhat is influencer marketing?
You’ve heard it before and think you know what it is but just what is influencer marketing? Pretty much whenever a Kardashian does anything, they are involved in influencer marketing. But beyond such mega-influencers whose every waking breath is a potential product placement, how can influencer marketing help the rest of us? Well, the good…
Read MoreWhat is Affiliate Marketing?
For a long time, we had heard about affiliate marketing but were a little fuzzy on the details. We understood the basics, but how do you get into it? How do you promote other people’s products and get paid for it? As we began to develop our 7 Sources of Residual Income we became much…
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