Subscription Payments: Monthly, Quarterly or Annually?

So many businesses could benefit from a subscription model as a way to provide their products and services. It’s a great way to build recurring revenue into your business but how often should you ask for payments? We’ve been exploring subscription models lately. We are highlighting subscriptions right now because they just make a lot […]

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To Tier or Not To Tier

Over the past several weeks, we’ve been exploring the power of subscription models. Layering tiers onto a subscription approach can be very beneficial to your business, giving you access to customers you might not otherwise have access to. Often a business will offer several levels or tiers of a product or service. One example I […]

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What is influencer marketing?

You’ve heard it before and think you know what it is but just what is influencer marketing? Pretty much whenever a Kardashian does anything, they are involved in influencer marketing. But beyond such mega-influencers whose every waking breath is a potential product placement, how can influencer marketing help the rest of us? Well, the good […]

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What is Affiliate Marketing?

For a long time, we had heard about affiliate marketing but were a little fuzzy on the details. We understood the basics, but how do you get into it? How do you promote other people’s products and get paid for it?  As we began to develop our 7 Sources of Residual Income we became much […]

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What is a subscription model?

You text a friend to tell them when you’re available for lunch today. You browse some financial news behind the firewall at Bloomberg.com. You head to the gym over lunch – it’s an upper body day. Later when you get home, a box from Stitch Fix is waiting on the front porch. After dinner, you […]

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MVP vs Perfection

Done is better than perfect. For some entrepreneurs and business owners, that’s a tough pill to swallow. But sometimes perfectionism can get in the way of moving a project forward. It can wind up hurting your business. When we started our podcast last year, the Uncommon Life Project, we had no idea if anyone would […]

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Stop Iterating and Start Harvesting

We have the good fortune of working with some amazing farm families as clients. It’s always a privilege to meet with them and learn about their operation, whether they are just starting out or have had the farm in their family for generations. I can’t think of anything that requires more discipline, faith, and hard […]

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Niche Down

In the early days of starting a business, you feel like any dollar is a good dollar. You have really good intentions and in order to gain some momentum and get the cash flowing, you look for anyone willing to do business with you. But very quickly, you discover that not every client is a […]

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Don’t Create Another Job For Yourself

Starting a business is daunting. Being your own boss is great, but if you’re not careful, you are not so much starting a business as being your own employee. There’s a difference between being self-employed and being a business owner. Our advice: don’t just create another job for yourself. Owning a business can and should […]

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Biblical Financial Wisdom

Given the work we’re in, you might think we love looking at spreadsheets and crunching numbers. But really our passion is to listen and help people become good stewards of their money. The number one way we do that is to help people figure out what they are passionate about and the ways God has […]

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