MVP vs Perfection

Done is better than perfect. For some entrepreneurs and business owners, that’s a tough pill to swallow. But sometimes perfectionism can get in the way of moving a project forward. It can wind up hurting your business. When we started our podcast last year, the Uncommon Life Project, we had no idea if anyone would […]

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Stop Iterating and Start Harvesting

We have the good fortune of working with some amazing farm families as clients. It’s always a privilege to meet with them and learn about their operation, whether they are just starting out or have had the farm in their family for generations. I can’t think of anything that requires more discipline, faith, and hard […]

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Niche Down

In the early days of starting a business, you feel like any dollar is a good dollar. You have really good intentions and in order to gain some momentum and get the cash flowing, you look for anyone willing to do business with you. But very quickly, you discover that not every client is a […]

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Don’t Create Another Job For Yourself

Starting a business is daunting. Being your own boss is great, but if you’re not careful, you are not so much starting a business as being your own employee. There’s a difference between being self-employed and being a business owner. Our advice: don’t just create another job for yourself. Owning a business can and should […]

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Biblical Financial Wisdom

Given the work we’re in, you might think we love looking at spreadsheets and crunching numbers. But really our passion is to listen and help people become good stewards of their money. The number one way we do that is to help people figure out what they are passionate about and the ways God has […]

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How to Monetize Your Business in Multiple Ways

I recently did a deep dive into a variety of Business Models to help demonstrate that there are multiple ways to earn money out there – and more to the point – there are often multiple business models you can use to monetize one area of expertise or passion. For example, let’s look at real […]

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Why I Still Love Business Models

As a kid growing up I loved Legos and working to make the pieces fit together like the picture on the box. Then I got into model cars and putting those together as I dreamed of owning and driving my first Porsche. Business is based on models, so as an adult, I am happy to […]

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5 Things to Think about Before Starting a Business

Maybe you are on the threshold of starting something new, but you are not sure if it could be a viable business. Maybe it’s just a thought that pops into your head every once in a while, one that just won’t go away. You are getting that entrepreneurial bug. You are thinking about starting a […]

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Who is your target market?

In any business, it is important to find your niche. You’ve got to know your target market and who it is that you serve. Trying to please everyone waters down a brand. You may think that appealing to the broadest possible number of people is a good strategy, but finding your target market is the […]

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