5 Things to Think about Before Starting a Business

Maybe you are on the threshold of starting something new, but you are not sure if it could be a viable business. Maybe it’s just a thought that pops into your head every once in a while, one that just won’t go away. You are getting that entrepreneurial bug. You are thinking about starting a […]

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Who is your target market?

In any business, it is important to find your niche. You’ve got to know your target market and who it is that you serve. Trying to please everyone waters down a brand. You may think that appealing to the broadest possible number of people is a good strategy, but finding your target market is the […]

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What is a HELOC and How Does It Work?

When you purchase a home, you most likely purchased it using a standard mortgage. You put a percentage down – somewhere usually between 3.5 and 20% and you pay the mortgage every month trying not to think too hard about the amortization schedule. That’s the traditional avenue – a standard mortgage paid off over 15 […]

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Plant a Forest Not a Tree

I heard an analogy a while back and it stuck with me as so profound and powerful – If you were going to plant a forest, you wouldn’t just plant one tree at a time and wait for it to mature before planting the second tree, would you? Too often that’s exactly how we look […]

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Do I pay off debt first or invest?

When it comes to personal finance, the question of whether to pay off debt or invest may be one of the most highly controversial topics there is. So, I want to tread carefully. When answering this tricky question, it’s important to qualify the kinds of investments that make sense. I personally feel if you are […]

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Family REIT with AIRBNB

I have close extended family relationships that are such a blessing. Not everyone gets along with their relatives, so I count myself very fortunate. And as I get older, I really have a desire to make sure we take the time to nurture those extended family bonds. I would love to spend more time with […]

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Don’t Just Dip A Toe In

What’s your standard operating procedure for getting into the pool? Do you jump in, full immersion, or do you dip a toe in and then walk gingerly down those steps? As far as getting into a pool, there’s no wrong answer here. But when it comes to real estate, dipping a toe in might not […]

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The Power of Leverage

You go to work, you get a paycheck. You leverage your time for money in the form of a job. When it comes to leverage, most of us are taught that simple formula – leverage a narrow set of skills, put those skills to work and earn money in exchange for your time. But with […]

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Real Estate takes time

Real estate, like any other business, takes time. A mentor once told me that in Japan a business is not expected to turn a profit until the 7-year mark. In the United States, you hear a lot about tech start-ups plowing through venture capital for years before becoming a profitable venture. The point is, making […]

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Create your own “Employer Match”

Here’s something that always makes us a little bit sad: People staying in a job they hate because of the benefits. One of the benefits people bring up most often (next to health insurance) is the employer match on their 401(k). People feel stuck in soul-sucking work because they are tethered to the benefits package. […]

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