Why Protecting Intellectual Property Should be Your Default

We’ve been exploring various aspects of intellectual property, what it includes and how to make the most of your smart ideas. From the name of your company to the inventions you may be creating, to the content you develop, intellectual property is something you need to pay attention to. In the midst of running a […]

Read More »

What is Licensing? 

Previously, we’ve covered patents, trademarks, copyright and now we’re on to the fun part: how to make money and gain influence from your intellectual property through licensing. At its core, licensing is a business arrangement in which one company gives another company permission to manufacture, market, make, or sell the intellectual property contained and protected […]

Read More »

What is a Copyright?

Welcome to part three in our series on what business owners need to understand about intellectual property law, and how to use it to their advantage. Why should you bother concerning yourself with copyright law? Bottom line – you don’t want people stealing your stuff. For the same reason you lock up your office at […]

Read More »

What is a Trademark and When you Might Need One?

How are you managing intellectual property in your business? It’s a big question – one we thought worth exploring in a series of articles. The last time we talked it was all about patents, probably the most complicated and elaborate protection of intellectual property. Trademarks, by comparison, are much simpler and inexpensive. That’s not to […]

Read More »

What is a Patent and Why Would You Need One?

The world is full of big ideas. And when those ideas—from the steam engine to intermittent wipers, to computer graphics interfaces—are disputed, a patent is your first line of defense. If you have a unique solution to a common (or even uncommon) problem, you should consider filing a patent. A patent isn’t right for every […]

Read More »

Subscription Payments: Monthly, Quarterly or Annually?

So many businesses could benefit from a subscription model as a way to provide their products and services. It’s a great way to build recurring revenue into your business but how often should you ask for payments? We’ve been exploring subscription models lately. We are highlighting subscriptions right now because they just make a lot […]

Read More »

To Tier or Not To Tier

Over the past several weeks, we’ve been exploring the power of subscription models. Layering tiers onto a subscription approach can be very beneficial to your business, giving you access to customers you might not otherwise have access to. Often a business will offer several levels or tiers of a product or service. One example I […]

Read More »

What is influencer marketing?

You’ve heard it before and think you know what it is but just what is influencer marketing? Pretty much whenever a Kardashian does anything, they are involved in influencer marketing. But beyond such mega-influencers whose every waking breath is a potential product placement, how can influencer marketing help the rest of us? Well, the good […]

Read More »

What is Affiliate Marketing?

For a long time, we had heard about affiliate marketing but were a little fuzzy on the details. We understood the basics, but how do you get into it? How do you promote other people’s products and get paid for it?  As we began to develop our 7 Sources of Residual Income we became much […]

Read More »

What is a subscription model?

You text a friend to tell them when you’re available for lunch today. You browse some financial news behind the firewall at Bloomberg.com. You head to the gym over lunch – it’s an upper body day. Later when you get home, a box from Stitch Fix is waiting on the front porch. After dinner, you […]

Read More »

1 2 3 11